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Steel City Barbell
Branding, Digital Artwork

The home of steel, it’s only fitting that we have a powerlifting and strong man gym in town. Steel City is situated in the Neepsend area of the city offering a vast array of heavy lifting knowledge and a friendly ‘gym family’ atmosphere. The brief was simple, “we want a logo with steel worker lifting something heavy, also he needs to wear a flat cap” – that’s exactly what we delivered. Bold colours and striking illustration made for a cracking logo to be displayed around the site and on merchandise.